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Branding and attraction and selection assessment sit at the core of most early careers teams, whilst wellbeing tends to be dealt with by other parts of the HR team. Lloyds Banking Group were able to combine the two in a unique campaign by Lloyds and their agency MSL. 

We spoke with Natasha Tahor, Emerging Talent Attraction and Branding Lead at Lloyds Banking Group and Ben Read, Senior Account Manager at MSL to find out more.

You can find more about the work that Lloyds Banking Group do in the early careers space on their website –

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