Steve Keith is the Chief Behavioural Officer at the Branding Man, a new agency to help employers with their employer brand. After a former life as both a teacher and a Brand Manager and Communications lead at EY, Steve is now enhancing clients employer brands through the power of story-telling.
“You need the characterisation to build the story around”
“Purposeful communication, not telling a different story, but telling it in a different style”
“The messages that are used to promote your company will not resonate with a young person, I can guarantee that”
Stories have always been part of human life and Steve explains how we can use that deeply integrated method of communication as part of a powerful brand communication strategy.
To find out more about the branding man, please visit www.thebrandingman.co.uk.
The videos we mentioned in the podcast can be found here:
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